There are those who cringe at the mention of tequila, their memories of poor choices and nasty hangovers still too raw. But more people than ever are forming fresh, enjoyable memories of it: in the past decade, tequila has reigned as one of the fastest-growing categories in the spirits world. Luxury brands have helped change the conversation surrounding Mexico’s iconic export. No longer is it seen just as party fuel; instead, it is becoming associated with sophistication and cultural savvy. Continue reading
A heady caramel smell, syrupy and fragrant, pervades the air. What look like giant white pine cones, some twice the size of a human head, are deftly split, quartered and packed into ovens. What’s cooking? One of the world’s most popular drinks.
Add your voice to the opposition of NOM 199 by researchers, academics and traditional producers of agave spirits in Mexico!
Sign the petition below
When we at TIP hear of proposed Mexican legislation regarding agave spirits, naturally our collective ears perk up. If such legislation threatens to harm entire categories of traditional agave distilling, we deem it critical to spread the word to our peers in the beverage industry. Some of you will remember the events of 2012. Once again, it falls to all of us to give voice to the custodians of traditional agave distilled spirits.
Reven Stephens spent the Saturday before the Super Bowl at a Minneapolis liquor store, offering shoppers samples of a liquor they were unfamiliar with — from a distiller they’d never heard of.
New Proposed Regulations In Mexico Threaten Small Producers Of Artisanal Agave Spirits.
Much like how the farm-to-table movement in restaurants has placed the source of the food on your plate front and center, the Mexican agave artisanal spirits movement is highlighting each element that goes into a glass, from the cultivation of the plant and the methods for harvesting and cooking the piña to the distillation process and ultimate bottling. Long gone are the days of tequila or mezcal with its worms, relegated to shots and frozen margaritas.
Spirits are taking over
Not the scary ones in your basement, but the good ones that we lock up in hutches and curio cabinets. The art of drinking has been around since the beginning of time. Many a young man has envisioned himself, martini in hand, top hat and suit, with a lifestyle to boot. We often associate certain spirits and cocktails with such esteemed societal ranks such as wealth, class and resources.